How to Get Traffic to Your Website from Your Facebook Fan Page
Social networking sites boast of millions of users across the globe hence they are considered to be effective avenues of driving traffic to websites. This means that you do not need to abandon your website for your Facebook fan page community rather, you will need to synergize the two in order to be able to achieve your goal reaching the world with your product, service or even content. In the long run this will contribute towards increased visibility because when your site has good traffic, then you can be guaranteed of improved rankings on the search engines.
If you want to get more people to visit your website through your Facebook fan page, you will need to be tactical. There are several tips that you will need to take into consideration in order to achieve this objective. These include:
- Creating customs tabs – customizing tabs on your Facebook fan page will contribute towards driving fans to your website in that the tabs can be set as the landing page which carries all the vital information that includes a link to your website. The tabs may also be used to introduce a sneak peek into a range of products or services that has its full details elaborated on the website.
- Sharing Blog Posts or Articles – one of the reasons that will draw people to your website is the nature of content that is presented on your website. Therefore, you can share links to new articles or even blog posts with your Facebook community which when clicked upon will redirect them to your website. It is however important to note that this tip will only work best where your content is interesting and you have fresh post coming regularly.
- Running Contests on Your Site – contests have proven to be one of the effective ways of not only getting fans on to your Facebook page but also your website. When you run a contest on your website, you will definitely want to inform your Facebook community about it so that they can participate. Therefore, you will do well to share the link to your website which guarantees them access to the contest.
- Presenting special offers on your site – this is also strategy that works well in directing your Facebook fan page to your website. The harsh economic environment has resulted in the creation of many bargain hunters whereby people are always on the lookout for best priced products and services as well as possible special offers. This means that you could opt to selectively give special offers on your website through your Facebook fan page. You may then share the links to the content and even update your status on the same thus resulting in the trickling of numbers to your site as nearly everyone will want to benefit from the special offer.
Other tips of getting Facebook fans to your website include the use of teaser content, adding your website’s URL in the about section of your profile, regular inclusion of links in your updates and optimizing your info tab among others. These are just but a few of the tips that most of the Facebook page owners have successfully engaged in directing traffic from their pages to their site.